Reimagining the Practice of Coaching.

LEAD THE WAY IN COACHING

Master the Art of Transformational Change.

Welcome to the Psychodynamic Coaching Institute - home of the world’s first psychodynamic coach training program. Established in 2022, the Institute exists to advance a depth-oriented approach to coaching that honours the inner life, professional rigour, and the long arc of human becoming.

The Psychodynamic Coach Academy is a pioneering certification for coaches who feel called to work beneath the surface - engaging shadow, emotion, embodiment, identity, and the unconscious as living, dynamic forces shaping how we change, relate, and lead - all within a clear, ethical coaching framework.

Becoming a Certified Psychodynamic Life Coach™ is not about collecting techniques or applying formulas to others. It is an initiatory journey of self-development and professional formation, grounded in a simple knowing: we can only accompany others as deeply as we have learned to accompany ourselves.

This is depth-oriented coaching education for practitioners who sense that real change asks more of us - presence, discernment, imagination, and the courage to meet complexity, resistance, and the unseen dynamics shaping human behaviour.

HOW WE'RE DIFFERENT

Why Surface-Level Coaching Often Falls Short

Much of the mainstream coaching industry focuses on the conscious mind - surface-level goals, optimisation, performance, and behaviour change. While useful, this orientation can feel incomplete when change repeatedly stalls or cycles, despite insight, intention, and effort.

This is often because the forces shaping change do not live only at the surface.

Psychodynamic life coaching begins from a fundamentally different understanding.

At its heart lies individuation - the lifelong unfolding of becoming more fully oneself, and learning to live from that knowing with greater integrity and choice.

From this perspective, coaching becomes about developing a deeper relationship with the inner, psychospiritual forces shaping how we think, feel, relate, and act - including subconscious shadow, desire, emotion, somatic intelligence, symbolism, imagination, meaning, and identity.

At the Psychodynamic Coaching Institute, we train coaches to work from this depth-oriented understanding through reflective and embodied coaching practices informed by Jungian, somatic, and psychodynamic traditions - translated into clear, ethical coaching processes that honour agency, responsibility, and choice.

This is coaching as a practice of self-knowledge...

A discipline of listening beneath the surface...

... and a way of accompanying others as they come into fuller relationship with themselves.

Inside our unique coach training program, you’ll develop the capacity to:

• work with the Shadow - as articulated by Carl Jung - helping clients meet what has been hidden, rejected, or unclaimed in order to live with greater authenticity and choice

• understand individuation as a living process of becoming oneself, and apply this lens to depth-oriented coaching conversations

• skillfully engage emotional, imaginative, and somatic experience as sources of information, meaning, and transformation

• recognise projection, resistance, and inner-dynamics as doorways into deeper self-awareness

• support clients in making sense of their inner world and translating insight into meaningful, lasting change

JOIN OUR ACCREDITED TRAINING PROGRAM

A New Coaching Orientation

The Psychodynamic Coach Academy is for coaches (existing and aspiring) who feel called to work beneath the surface - not to fix, counsel, or treat, but to support profound self-understanding and conscious transformation.

This is coaching for a new era.

If you’re ready to step into a deeper, more embodied, and more mature way of working - and to become part of a lineage that honours both psyche and professionalism - your journey begins here.

Meet Our Founder, Amanda 

Amanda Davies is an award-winning business leader, a Registered Psychologist with the Australian Health Practitioner Regulation Agency (AHPRA) for over 20 years, and a Certified Somatic Practitioner.

A Fellow of the Association for Coaching, Amanda is the founder of the Psychodynamic Coaching Institute and the pioneer of the world’s first Psychodynamic Life Coaching methodology. Her work translates Jungian, somatic, and psychodynamic principles into an accessible, ethical, and depth-oriented coaching approach - shaping a body of work dedicated to self-knowledge, integrity, and lasting change.

Amanda's Vision

Amanda is devoted to supporting current and future leaders in the coaching and personal development field to deepen their craft and work with greater depth, integrity, and self-awareness.

Her work is guided by a long-held conviction: that meaningful change is not achieved through self-improvement alone, but through a deeper relationship with one’s inner life - including psyche, embodiment, imagination, and meaning.

In 2015, Amanda transitioned from a successful corporate career to pursue her passion for empowering others. With over 20 years of diverse experience, she passionately believes that, regardless of your circumstances or the obstacles you face, you can achieve your full potential in this lifetime.

Amanda has been featured in The Times, The Guardian, The Telegraph, and Huffington Post. She was shortlisted as a finalist in the UK's National Business Awards (2017) and named as the UK's leading Business Mentor (2019).

Amanda has contributed to the academic discourse on coaching, with published work in the International Journal of Coaching Psychology.

Drawing on Jung’s work, somatic and psychodynamic principles, she brings depth, imagination, and psychological insight into coaching - shaping a body of work that invites profound self-understanding anda more conscious way of living and leading.